When you think of flying with “Easy Jet” or
as its more commonly known ‘Sleazy Jet” the words dependable, reliable or good
don’t necessarily come to mind do they? So when I saw a flight to Paris for an
absolute steal that I couldn’t turn down I was beyond nervous as to how it
would turn out. Would the plane even get to Paris, and would I be charged per
mile due to the flight being so cheap.
With all the horrific reviews in mind I
thought it’s too cheap to turn away so no matter what happens it will be worth
it. Even their website advises you to arrive two hours earlier instead of one
hour for domestic flights which is a worry in itself. But to be honest that
first flight was the most nerve racking just waiting for something to go wrong
– and it didn’t. In fact the entire process from printing out both my boarding
cards in advance, to checking in to flying and getting there on time and even
before time went swimmingly, it definitely surpassed all my expectations – even
though those were just the basic levels of service but still an achievement in
itself.
It got me thinking how do they then get
away from the term ‘Sleazy Jet’? You ask anyone who knows about cheap airlines
and they mention ‘Sleazy Jet’ without fail. Quite a stigma to have, so I
thought the only way to keep marketing themselves favourably would be to embrace it, maybe even make that your
slogan “Embracing the Sleaze”. Use the ‘sleaze’ to your advantage, dress your
cabin crew in some fashionable sleaze,
make your ‘how to put on your seat belt’ spiel a bit sleazy. Play it to your
advantage and that way when you don’t deliver its just because your
‘Sleazy-Jet’.
So it’s up to you Easy-Jet…Embrace the
Sleaze. But you definitely deserve a shout out for my seamless trip to Paris
last week. Well done! !
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